web from start to results

Promote IT

Discuss with us options for getting quality traffic to your website.
 

Search Engine Optimisation (SEO)

Our response to your website promotional needs will begin by us suggesting a check on the search engine optimisation (SEO) of your website. There are a number of factors that bear on how optimised your website is for the search engines. If we have designed your site these things will have been built into the construction of your site. They include: header metatags - title, description and keywords - appropriate Heading tags, web page keyword density and positions, image 'alt' tags, inbound links strategy, intentional home and other key page updating programme, etc.

Undoubtedly Google rankings are the definitive measure of how SEO a website is. See below for an example of one of our sites at the top of Google organic (free) listings. This ad promotes Wellington Entertainment Books for St Mary's Church and has regularly had top ranking for this term over three years.

Many sales have been made in 2009 using an optimised page on the St Mary's website.


List Building & Email Marketing

Permission Email Marketing is another valuable way of marketing your products and services. We can help you to set up a system where customers, clients or potential users of your products and services will give you permission to email them. Short emails alerting your list members to regularly updated news content on your site is a very powerful marketing tool when used properly.

We can show you ways of ensuring that your emails get through spam traps to your intended recipients. From there we can work with you to ensure that a high percentage of the emails get opened once they land in your recipients inbox.

An important key to building a marketing list is providing the right incentives for potential list members too part with their name, email address and any other information you require.



Other Marketing Considerations

Google Sponsored Links - Paid Adwords

In addition to optimising your site for the free, organic listings around nominated keywords, MyURL specialises in Google™ AdWord™ advertising.

'Adwords' are an ideal way of getting early, targeted traffic to your web site. This NZ ad on Google has our client 'Shadz' in third position for the competitive "hair extensions" keyword.

During one recent month this Adword yielded the excellent results below...

There were 71 clicks on this Adword at a click thru rate of 4.51% (excellent!), at an average cost of 26 cents per click, although the client was prepared to pay 35 cents per click. This ad is delivering many clients to Shadz.

Superior Service

As it is in the offline world so online service counts for heaps. In fact your service needs to be better. Offline we often, indeed usually, have face to face or at least phone contact with clients or prospects. This contact is important for building credible relationship.

Not so in the online marketing world where there tends to be minimal person to person contact. Your website information and your responsiveness to queries are your key relationship building tools. These need to be finely honed.

Online, give-away information that is of value to your client is a means to reinforce confidence. This will set you apart from competitors and establish you as an expert in your field. It will also speak of your generosity, leaving a favourable impression. Sometimes it may be a piece of software that can be downloaded from your website. The secret here is to make sure it is of value. Not something that has passed its use-by date but something that your client will use because it meets their need or promotes their services. Value Websites offer registered members a number of freebies, including a free links service that gives them a substantial listing on a website that is growing in popularity.

I well remember downloading Black Label software tools from Infinite Revenue in my early years as a web designer and affiliate marketer. This software still sits on my desktop and serves as a constant reminder of Dave's & Aaron's support of a client - they still host this website!

Present as a Professional

I have mentioned above that presenting as an expert in your field is an important marketing tool. Taking time, as I am doing here, to provide information and comment on relevant issues is a primary way of being taken seriously online. You can put such information on a web page as here. As you build your list you will pre-sell and generate confidence as you email list members with relevant and helpful information. Preferably do both things - put your helpful information on to web pages and refer members to it via email with appropriate links to it.

Part of the Value Websites' Woogloo website resources are the News Manager and Email Marketing plug-ins. These two tools are designed to work in concert to simplify and manage the process and to provide powerful promotional tools for those who have invested in a Woogloo website.

More Info Like This...

If this information is helpful for you I invite you to register with Value Websites and indicate you are happy to receive my emails. Monthly I attempt to reflect on website development and marketing issues. You'll always be free to cancel your membership and your contact info will never be shared.